DATA SIM aims at providing an entirely new and highly detailed spatio-temporal microsimulation methodology
for human mobility, grounded on massive amounts of big data of various types and from various sources, with
the goal to forecast the nation-wide consequences of a massive switch to electric vehicles, given the intertwined
nature of mobility and power distribution networks.
While the increasing availability of big data about human activities provides radical new ways of understanding
the social and ecological universe, it is our ambition in this project to complement this information with
behaviourally rich data, pertaining to the purpose of human travels. In terms of interdependencies, our advanced
integrated methodological environment allows for more realistic and consistent linkages across travel choices
made by the individuals in the course of a day than conventional models, with the goal of simulating tens of
millions of individual agents, each with their detailed prediction of every activity-travel schedule, enabling more
detailed segmentations based on user profiles of the agents, different activity types, trip duration and driving
ranges. Significant breakthroughs can be gained from the project, which lead to novel dimensions of use, along
the milestones that were set forward in the European Industry Roadmap for the Electrification of Road Transport
from today till 2020.
Many scientists have already pointed out that the goal of social sciences is not simply to understand how
people behave in large groups, but to understand what motivates individuals to behave the way they do.
This fundamental insight, which can be gained from this project, is a step forward towards the solution of this
important challenge,, and it can help us to better understand the dynamics of our society and, in the longer run,
to have an impact on overall and wider societal well-being.