The aim of this proposal is to develop a service platform that connects the providers and controllers of transport
in cities with the travellers in a way that information flows are optimized while respecting and supporting the
individual freedom safety and security of the traveller. Cities will get an integrated platform to enable the
provision of citizen-centric, demand-adaptive city-wide transportation services. Travellers will get mobile
applications that facilitate them in making travel priorities and choices for route and modality. The work will result
in a city-wide transportation system comprised of several sub-systems that involve transportation services and
policies to be adaptive to the travel demand of the citizens. To achieve this, the platform will fuse different data
from various city sources, travel operators and citizens, perform a broad class of predictive analytics, detect
the real-time events based on the analytical information and real-time data, and provide information services to
the transportation service providers and city stakeholders to optimize the transportation offerings according to
the citizens’ interests. The envisioned platform will address key research challenges by (a) enabling a coherent
model of mobility patterns via the capture of their multi-dimensional, collective, analytical and dynamic aspects,
(b) driving the application of this model via incorporation into various transportation services and city-level
policy evaluations. The project will pay specific attention to the governance aspects on how to handle the public
– private and privacy issues of connecting travellers, cities and transport providers together through such a
platform. Three cities with very different use cases will implement and evaluate the platform and will host three
demonstrations of a mobile Personal Mobility Advisor app.